Having been a Director of Marketing for a large firm for more than a dozen years, I'm familiar with the numerous aspects of message delivery. In today's day and age, a companies website is the first impression customers get when deciding if that particular company, its product and/or service is right for them.
While it's important to know who your customers are, what strategies your competition is using, it's equally important to know who you are and what your goals are. As a total marketing solution, I will review your company and your competition from top to bottom, starting with your website.
Whereas a web developer may pay more attention to how a page looks, he or she may neglect other copywriting and search engine optimization functions such as the readability of text, the ease of navigating the site, or how easily the visitors are going to find the site. As a result, the designers may end up in with a beautiful site, and the company ends up with no traffic and no sales.
I take all aspects into consideration -- form and function. I'm not just a web designer, I'm a marketing solution.