Wednesday, September 2, 2009

A Lesson in Social Media

Today's a busy day for me, but I wanted to take a second and post this link. It's a great article on how a company can lose control of their own social media marketing plan.

I can't express how many times I find companies that aren't paying attention to their marketing efforts, whether it's social media, print advertising, you name it. It seems they follow the 'if you build it they will come' kind of mentality. They put it out there and forget it -- a big 'No-No' in my opinion!

You'll see from this article, that, even the best laid plans (of Mice and Men) often go astray.

Read it now: Skittles' Social Media Lesson

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