What Does Your Parking Lot Say About Your Business?

When was the last time you looked at your parking lot? Really looked at it – from a customer, visitor, or residents’ perspective?

Ask yourself these few questions: Is your parking lot making a good first impression? Is it causing long term tenants to not renew their lease or customers to drive on by? Does it cause a safety hazard to cars and foot traffic?

For many businesses, the parking lot often is not on many facility managers or property owners’ radar – until it becomes a problem. If your customers or tenants start complaining, or worse, not coming back to your facility because of the poor repair of your parking lot, you have a big problem.

So, how do you keep up with the maintenance and asphalt repairs for your parking lot to keep the visitors to your business happy? First, find a paving contractor that offers a preventative maintenance plan. Second, be sure your asphalt repairs, sealcoating and other parking lot maintenance is performed by a licensed contractor. And last, but certainly not least, be sure your paving company and its employees are ones that you can trust to offer fair pricing and effective solutions.

Determining Your Needs
Here’s a quick list of some of the things you and your paving contractor should be on the lookout for in your parking lot:

Pot Holes – Does driving through your parking lot feel like you’re on a bumpy dirt road? Pot holes cause tremendous wear and tear on vehicles and are a safety hazard to pedestrians. They are also a sign that water is seeping beneath the asphalt pavement through cracks that have been caused by wear and tear of traffic. Pothole repairs can be easily fixed by simply cleaning out the loose debris and filling them with an asphalt patch. However, crack filing and proper sealcoating can help prevent the need for pothole repairs, or worse yet -- the need for a complete asphalt pavement replacement.

Drainage Issues – Does water sit on your parking lot after a rain storm? Do you often have to strategically jump across huge puddles just to reach the sidewalk or get in and out of your car? Your paving contractor can evaluate any drainage issues and correct these drainage problems. There are many reasons for drainage issues. Sometimes vehicle traffic that is heavier than the pavement was designed can cause pavement depressions and in turn, standing water. Your paving contractor can make this type of repair by correcting the grade through localized leveling. For other drainage problems he’ll offer other solutions to correct the drainage issues.

Faded Traffic Markings – Are your parking lot lines visible? Can pedestrians and motorists clearly see crosswalks and other traffic markings like stop lines? Line striping designs and pavement markings ensure safe and efficient traffic flow. Proper layout is also required to keep parking lots in compliance with Americans with Disabilities Act (ADA) regulations. To best maximize the number of parking spaces, your paving contractor can design and install an acceptable traffic flow and line striping layout to meet your business needs and be in compliance.

About ABC Paving and Sealcoating

With more than 20 years of experience, ABC Paving and Sealcoating is Florida's leading paving contractor. ABC Paving and Sealcoating provides commercial organizations with the highest level of customer service, professional workmanship and services including: asphalt paving, asphalt repairs and prevention, pothole repairs, sealcoating, line striping and marking, thermoplastic, crack filing, signs and safety devices, concrete sidewalks, concrete curbs and site preparation. We use our experience and the latest equipment available to get the job done right the first time in a timely, cost effective manner. For more information about ABC Paving and Sealcoating, visit our website at http://pavingandsealcoating.com or call 866-934-7623 for a free estimate.

Tips for a Successful Tenant Build-Out

The main reasons tenant build-outs are necessary are to change the aesthetics and function of a commercial facilities space. A new tenant won’t necessarily have the same needs for the space as the previous occupant. For example, a buffet style restaurant layout cannot be converted overnight into a high end dining establishment with just a new coat of paint. Modifications to the interior traffic flow, design, size, and layout of the kitchen, bathrooms and dining area are often necessary to help make the space better fit the new tenants needs for his or her venture.

A general contractor can make the desired changes to the space, but as the owner or facility manager, here are a few things that should be considered before embarking on a tenant build-out:

Budget
Establishing a budget for a tenant build-out is the first step in any renovation project. If the goal is to rip everything out and renovate a commercial real estate space down to the studs, the budget had better support new drywall, baseboards, ceiling construction, paint, fixtures, and labor – to name a just a few expenses. A qualified general contractor will have experience with many different construction project services such as wood framing, ceiling systems, finish carpentry, tile, electric, plumbing, HVAC, and more. They should also have the knowledge to be able to estimate the costs of each of the phases of a project to keep the renovation within budget and on schedule.

Build-Out Allowance
Often in commercial real estate, a build-out allowance is provided by the landlord to help the new tenant create a space that better suits his needs. This renovation allowance can vary from property to property and is at the discretion of the building owner. Usually with a build-out allowance there are set parameters detailing what the allowance can and cannot be used for. Typically permits or architectural plans do not qualify as construction costs and build-out allowances cannot be used for these expenses. Tenants also usually will need to have their plans approval by the building owner prior to the start of construction.

Project Estimating
Accurate project estimates are crucial to keeping within budget for a tenant renovation. The best way to estimate a project is to use real-world information gathered from a variety of sources. A general contractor that has kept a close eye on trends and maintained detailed reports from past projects is more likely to be successful at keeping a project within budget. Additionally, the general contractor should ensure that all costs are considered and all estimates and prices are verified before the customer is presented with the build-out estimate.

Time Management
Whether a facility is fully operational or not, a general contractor understands that the tenant must occupy the space in order to create revenue. Therefore, tenant build-outs are typically fast-paced projects that are kept to a strict construction schedule so that the renovation can be completed on time.

About American Facility Services

Providing both interior and exterior commercial building services throughout the state of Florida since 1993, American Facility Services (AFS) has built a solid reputation based on safety, quality and customer service. AFS General Contracting, a division of AFS, is a State Certified General Contractor. With offices in Orlando, Jacksonville and Tampa, AFS offers a wide range of including: general contracting, tenant improvements, build-outs, renovations, new construction, facility maintenance services and more. AFS provides a complete range of services, so our clients have the convenience of working with a single provider for all their commercial property needs. Contact AFS today at 866-793-3735 or visit our website at http://www.afsflorida.com for an online proposal.

Replacing or Repairing Concrete Sidewalks

We’ve all done it. Hurrying in to an important meeting, or walking into a restaurant for dinner, it happens. You trip. Hopefully you only stumble a bit, feel foolish and then continue on with your day. Sometimes, it doesn’t work out that way and you have injured more than your pride.

As a property manager or owner, the thought of a customer, tenant or visitor to your business getting hurt on your property probably makes you cringe a bit. And, it’s most likely not just out of sympathy thinking of your fellow man suffering an injury, but also out of fear of a possible lawsuit.

Keeping your concrete sidewalks and concrete curbs in good repair is a must for facility managers. Not only does it prevent these types of mishaps, but also it does wonders for the curb appeal of your building.

Access Your Property 
Take a stroll around your facility right now to access the state of your sidewalks and curbs. Are they uneven, raised, cracked, or broken? If so, here’s what a paving contractor can do to fix those issues:

Cracked or Uneven Concrete Sidewalks
Most people probably think an uneven sidewalk is a huge concrete sidewalk repair project, but it’s not really that bad. Depending on the type of concrete sidewalk repair needed, complete replacement may be needed or a simple repair can be done.

Replacing Concrete
For a complete replacement, your paving contractor will use a masonry drill to break up the section of concrete sidewalk slab that is broken, sunken, raised, or uneven. He’ll remove the crumbled concrete bits and then work to level the area.

 A nearby tree may be the cause for the uneven concrete. Whatever the cause, after these issues are resolved, the paving company will most likely use a form to hold the new concrete into the desired shape of the new slab and then pump concrete into the area.

As a final touch, the still wet concrete section will be leveled with a trowel to ensure the connecting sections are flush. Once dry, the form will be removed and the sidewalk will be open again for foot traffic.

Repairing Concrete
If the concrete damage isn’t excessive, a concrete repair can be made using a process called “mudjacking”. To level a slab of concrete using this process, the paving contractor will bore holes into the slab and then pump a grout mixture into the holes to force the slab rise and level. This process can not only be completed in one day, but regular use of the concrete sidewalk can resume immediately after leveling with no drying time needed. Another benefit of this type of concrete sidewalk repair is that it can be done for a fraction of the cost of tearing out and replacing.

About ABC Paving and Sealcoating 

With more than 20 years of experience, ABC Paving and Sealcoating is Florida's leading paving contractor. ABC Paving and Sealcoating provides commercial organizations with the highest level of customer service, professional workmanship and services including: asphalt paving, asphalt repairs and prevention, pothole repairs, sealcoating, line striping and marking, thermoplastic, crack filing, signs and safety devices, concrete sidewalks, concrete curbs and site preparation. We use our experience and the latest equipment available to get the job done right the first time in a timely, cost effective manner. For more information about ABC Paving and Sealcoating, visit our website at http://pavingandsealcoating.com or call 866-934-7623 for a free estimate.

What Does a Facilities Maintenance Company Do?

Commercial facilities maintenance companies are tasked with being a one stop shop for all of the maintenance, cleaning and repair needs for an office, restaurant, retail, healthcare or other commercial building space. From basic custodial cleaning to light building maintenance to bulk debris removal and sweeping services – a facilities maintenance company does it all. Let’s take a look at some of the individual services these companies provide for the interior and the exterior of a commercial facility:

Janitorial Services – some of the custodial services a facilities maintenance company can provide are:

• Dusting and Vacuuming
• Mopping and Cleaning of Restrooms
• Trash Removal
• Hard Floor Maintenance and Restoration
• Carpet and Upholstery Cleaning
• Office and Window Cleaning
• Supply Management.

Sweeping Services – Keeping your parking area clean impresses your clients, tenants and the community. With an attention to detail, parking lot sweeping services benefit not only people, but the environment as well. Trash, oil, gas, dust, dirt and foliage will be less likely to accumulate if a facility employs a regular sweeping service. Not only will sweeping a parking lot keep the materials from being tracked into your building, it also helps keep these hazards out of our water systems. Porter Services – Day porters address cleaning issues as they arise. These services can be tailored to a facilities needs. Some of the typical services a porter will provide are:

• Litter Removal from Daily Traffic
• Cleaning & Disinfection
• Restroom Maintenance
• Clean-up of Spills
• Trash Receptacle Wipe Down
• Graffiti and Cobweb Abatement
• Window Washing
 • Touch-up Painting.

Bulk Debris Removal – A commercial parking lot can often end up as a dumping ground for bulk trash items. Whether it’s a couch from a nearby neighborhood or building materials from a recent tenant build-out, bulk debris removal is an important service that commercial facilities maintenance companies offer.

For larger items, Bobcats, heavy duty dump trucks and industrial grade sweepers and high performance pressure washers make the clean-up quick and easy.

Commercial Painting – Preserving the life of a commercial facility requires high quality paints and durable, long-lasting surface coatings. It also requires having an experienced and skilled painted on hand to do the work.

Painting and facilities maintenance go hand-in-hand. After all, paint can provide a cost-effective transformation, breathing life into an otherwise dreary building. Whether the building needs to up its curb appeal or freshening up the interior of a commercial space, it’s all in a day’s work for facilities maintenance personnel.

 The list of services provided is seemingly endless. More than just handymen, building maintenance professionals provide contracted services to a variety of different types of facilities offering a wide range of services from simple to complex, big to small and everything in between. Here are a few types of businesses that can benefit from hiring a facilities maintenance company:

• General Office Facilities
• Healthcare Facilities
• Fitness Centers
 • Schools and Child Care Establishments
• Manufacturing Plants
• Retail and Restaurants.

About American Facility Services 
Providing both interior and exterior commercial building services throughout the state of Florida since 1993, American Facility Services (AFS) has built a solid reputation based on safety, quality and customer service. AFS General Contracting, a division of AFS, is a State Certified General Contractor. With offices in Orlando, Jacksonville and Tampa, AFS offers a wide range of including: general contracting, tenant improvements, build-outs, renovations, new construction, facility maintenance services and more. AFS provides a complete range of services, so our clients have the convenience of working with a single provider for all their commercial property needs. Contact AFS today at 866-793-3735 or visit our website at http://www.afsflorida.com for an online proposal.

Hernon Manufacturing Develops Next Generation UV Cure Dispensing System for Automotive Oil Seals

Central Florida adhesive company manufactures cutting-edge ultraviolet cure process machine for oil seals designed for a cleaner, more consistent form-on-gasket.

Sanford, FL., July 9, 2013 – Hernon Manufacturing, the innovator in adhesives, sealants and dispensing equipment, recently announced the development and first sale of their new, next generation Ultraviolet (UV) Cure Dispensing System.

Designed to serve the automotive industry, the system applies a bead of Hernon’s UV FOG (Form-on-Gasket) adhesive around the circumference of a seal and then cures it with a UV light.

Creating a seal on a seal, the combination of Hernon’s UV Cure Precision Dispensing System and Hernon’s UV FOG sealant adds value and functionality to seals used in automobiles, engines for heavy duty equipment, and the like.

UV FOG is an EB/UV curable adhesive product that provides excellent adhesion to glass and to plastics such as polyester, PVC, cellulose acetate, or nylon. This product is solvent-free and can be completely cured in seconds.

“Our new UV Cure Adhesive Dispensing System is capable of dispensing four units per minute and is adaptable to one or two size seals,” said Edgardo Rodriguez, Director of Sales and Marketing for Hernon Manufacturing. “Potentially, you could utilize this dispensing system for up to four different size seals.”

Hernon Manufacturing provides the exact dispensing equipment and UV curing machines needed for the type of application and the product being applied. Refining each machine detail to produce precise equipment that distributes the exact amount of product in the most effective way is standard procedure in Hernon’s equipment manufacturing process. To ensure no waste and inefficiencies, the parts per minute (PPM) and the number of shifts per day are even taken into account to construct a machine durable enough to withstand even the heaviest use.

“We are pleased to announce our first sale of the second generation UV Cure Dispensing System. Our customer came to us needing to replace another company’s inconsistent processing solution. Hernon Manufacturing’s next generation dispensing system has been well received,” added Rodriguez. “Once again, by offering the dispensing and chemical solution, Hernon demonstrates its commitment to provide “The Total Solution” to customer problems.”

HERNON Manufacturing has been committed to delivering world class adhesive, sealant, and impregnation solutions along with precision dispensing systems for nearly four decades. A long-time member of Central Florida’s industrial manufacturing community, HERNON offers strong brands and technologies, all made in the United States, for a diverse range of industries including: Energy/Power Generation, Medical, Electronics, Electrical, LED, Automotive, Appliances, Sporting Goods, Ammunition, Communications, Aerospace, Aviation, High Tech Audio, Defense, Fire Suppression, Transportation, and Marine. HERNON Manufacturing is proud to be an ISO-9001 registered company whose products meet or exceed Mil-Specs.

• Awarded 2012 ThinkGlobal Exporter of the Year
• Nominated One of Florida's Top Companies to Watch in 2012
• Received the 2012 William C. Schwartz Industry Innovation Award
 • Named 2013 State of Florida Small Business Exporter of the Year

Visit http://hernon.com or contact 407-322-4000 for more information.

Creating a Credit Union Switch Kit

In recent months, frustration toward our nation’s big-name banks has become more prevalent – and more pronounced – than ever before. In fact, many big bank customers have become so disillusioned by their financial institution’s high rates and fees that they’re ready to take the plunge and find a new financial partner entirely. Don’t miss out on these new membership opportunities! Set yourself up for successful growth with a credit union switch kit.

A credit union switch kit is a brochure or folder containing forms that help potential new members make the transition to your financial institution. As you begin planning a switch kit for your credit union, refer to the checklist below for important things to include:

 • “Authorization to close account” form. This form is for potential members to send to their current financial institution instructing them to close their checking or savings account and mail the balance to your credit union. (Be sure to include your credit union’s address so the current financial institution knows where to send the money.)

 • “Authorization to switch direct deposit” form. If any potential new members want to utilize direct deposit, they can simply complete the “authorization to switch direct deposit” form and give it to their employer. To maximize convenience for your potential new members, include your credit union’s routing/transit number directly on the form so the new members won’t have to look it up.

• “Automatic payments transfer” form. The purpose of this form is to help members notify companies with which they’ll need to update their automatic payment or transfer information. It’s a good idea to include a checklist somewhere in your credit union switch kit that details the companies or types of payments your new members may need to update (such as mortgage/rent, insurance, utilities, etc.).

• “Request more information” form. When creating your credit union switch kit, don’t lose sight of the fact that switch kits not only make it easy for members to switch financial institutions – but also give you a prime opportunity to market your products and services. Consider including a mail-back reply form on which new members can indicate which specific products or services your credit union offers that they may be interested in learning more about.

• “What to expect after account opening” information. Most people don’t switch financial institutions very often, so it’s likely your new members may have questions about what they should expect after completing your credit union switch kit. Be proactive by providing information about when new members can expect to receive their checks, debit cards, etc.

Now that you know what to include in your credit union switch kit, here are a few important things to keep in mind:

• Provide ample room for members to write in their information.

• Avoid a glossy finish on your credit union switch kit as it may lead to ink smudges. Stick with a matte finish instead.

 • If you choose to go with a brochure format, consider using perforations so new members can easily tear off the individual forms.

 • Along with a paper copy of your switch kit, you may also want to provide an online version that members can easily access via your website.

So there you have it – everything you need to know to create an effective, informative, no-hassle credit union switch kit. Get started on yours today!

About image.works Since 1995, image.works’ innovative marketing materials have been helping financial institutions and healthcare organizations across the country build their brand and enhance their success. With products ranging from newsletters and annual reports to direct mail pieces, brochures and more, image.works consistently produces big-time results while providing all the personal attention of a small company. Experience the image.works difference today by calling 800.777.1663 or exploring www.imageworksdirect.com.

Financial Marketing For Banks

Financial marketing for banks involves a simple but diverse toolkit: strategic thinking, creative branding, and interactive marketing ideas. Yes, the financial space is competitive and vast, but if you keep these fundamentals in mind, you are on your way to reigning in new customers and creating a brand identity that cannot be forgotten. Stay ahead of the curve by implementing the tools—strategy, creativity, and interaction—in conjunction with one another, and we guarantee you will find financial marketing success!

Financial marketing for banks requires strategy and due diligence, bottom-line. In order to reach the right people with the right message, you need to take a step back, assess your options, and research the most effective marketing solutions. Don’t waste your time or dollars shooting in the dark; marketing for banks doesn’t have to be a guessing game! Bolster your success rate by analyzing your competitors, your resources, and your anticipated outcomes. Seek out focus groups, conduct case studies, and engage in brand discovery and brand strategy initiatives, and we are certain you will craft a clear and winning solution.

While strategy helps you connect with your desired customer base, creativity ensures that your bank’s brand remains in their memories. Don’t limit yourself to out-of-date marketing strategies—your financial brand doesn’t have to remain in the confines of your office! Incorporate a combination of mass media techniques into your campaign: try digital, print, and television to impact the broadest and most diverse audience. We promise your financial marketing campaign will be more memorable if your bank serves up and executes a campaign that is chock-full of attention-grabbing designs, information-rich content, and varied delivery methods.

Once you have hooked your customers with your creativity, keep them coming back with your interactive services. Marketing for banks is most effective when you engage your target audience using technology. Considering the up and coming tech-savvy generation, this should come as no surprise. Give your customers an opportunity, no a reason, to explore your bank’s products and services by displaying QR codes, and hosting social media sites and email blasts. Automatically connect with them by posing questions on your Facebook or Twitter page—a guaranteed route to immediate engagement. Or become an educational resource by providing them with helpful tips to bolster their financial health and knowledge. Remember, when it comes to marketing for banks, maintaining your brand online is as important as it is offline!  

About image.works

Since 1995, image.works’ innovative marketing materials have been helping financial institutions and healthcare organizations across the country build their brand and enhance their success. With products ranging from newsletters and annual reports to direct mail pieces, brochures and more, image.works consistently produces big-time results while providing all the personal attention of a small company. Experience the image.works difference today by calling 800.777.1663 or exploring www.imageworksdirect.com.

Why Do We Need Credit Union Brochures?

Credit union brochures are a simple but effective way to showcase your credit union’s products and services to your members. Sure, you can describe them in-person or online, but nothing beats a well-designed and information-packed brochure. They are quick, easy and affordable, plus your members will appreciate having your products and services at the tips of their fingers. Instead of limiting your brand to the walls of your credit union, give your future members something they can take home with them – a tangible resource they can reference in the future!

Simple and straightforward, credit union brochures are a guaranteed way of reinforcing your brand image and staying relevant in the minds of your members. Depending on your credit union’s needs and goals, they can cover a variety of topics from online banking to membership and new accounts to auto loans—the options are limitless!

Let’s take the topic, membership and new accounts, for example. Brochures are the perfect method of reigning in new members because they offer ample space. In comparison to, say, postcards, brochures give you the room you need to sway members with the advantages of joining your credit union. Delve into the perks, but avoid rambling on with large chunks of text, which may only intimidate your audience. Instead, try listing them out in bullet point form—a much cleaner approach!

In addition to covering a lot of ground, credit union brochures are completely customizable! Depending on the amount of information you would like to convey, they can be 2-panel, 3-panel, even 6-panel! Plus, if you feel like straying from the simple, you can jazz them up with glossy paper or die-cut designs. With a variety of sizes and styles, credit union brochures are a tried and true approach to spreading the word about your credit union.

 In the end, the key to a successful brand-building brochure is balance. Incorporate a combination of images and text, but shy away from being too information heavy! Wow your members with an eye-catching design on the front panel, and save your content for the inside panels. Provide enough facts for them to react, but don’t bore them with every single detail. Remember, your ultimate goal is to compel your members to seek out your credit union, so don’t forget to include a call-to-action, whether it is a phone number, web address, or directions at the bottom.

About image.works 

Since 1995, image.works’ innovative marketing materials have been helping financial institutions and healthcare organizations across the country build their brand and enhance their success. With products ranging from newsletters and annual reports to direct mail pieces, brochures and more, image.works consistently produces big-time results while providing all the personal attention of a small company. Experience the image.works difference today by calling 800.777.1663 or exploring www.imageworksdirect.com.

Common Mistakes Made in Credit Union Newsletters

A credit union newsletter is an important part of your marketing strategy. But are you getting the most out of yours? Watch out for these common mistakes that can derail your credit union marketing goals.

Focusing on the Sell While your bottom line is important, members don’t want to feel like they are constantly being “sold” products and services – especially when they pick up your credit union newsletter. People expect publications such as newsletters to inform, educate, advise and offer something of value. Engage and inspire your audience with topics that are relevant to them – home improvement tips, scams to watch out for, how to save money, financial news – then pair these articles with promotions for services you offer to have even more credit union marketing success.

Straying from Your Brand Don’t think of your credit union newsletter as separate from your other marketing pieces. Stick with your brand throughout. While you may be focusing the content of your articles on financial news and tips, rather than outright “selling” your services, the overall look and feel of your credit union newsletter should still reflect your brand. Remember, your brand is not just the colors or design you use, but also the promises you make and the mission statement you follow. Show how you are living up to those promises and the steps you are taking to further your mission in the articles featured in your credit union newsletter.

Missing the Connection As a credit union marketer, you know how important it is to reach your members in a way they can understand. Avoid using technical terms and financial “lingo” in your credit union newsletter so members don’t feel confused and alienated. Explain financial terms and what they mean to members’ finances. Use language that someone without a background in finances would be able to understand.

Forgetting About Compliance Even though your credit union newsletter isn’t just focused on promoting products and services, you still need to meet compliance standards when you do mention an offer, just as you would for a traditional ad. In addition, remember that when you publish your newsletter online it becomes open to public viewing – and therefore is no longer “for members only.” Once a newsletter becomes available to the public, new regulations may apply, so check with your compliance team.
Produce your newsletter on a consistent basis, avoid these common mistakes and see what a difference a good credit union newsletter can make for your marketing goals.

About image.works

Since 1995, image.works’ innovative marketing materials have been helping financial institutions and healthcare organizations across the country build their brand and enhance their success. With products ranging from newsletters and annual reports to direct mail pieces, brochures and more, image.works consistently produces big-time results while providing all the personal attention of a small company. Experience the image.works difference today by calling 800.777.1663 or exploring www.imageworksdirect.com.

How to Use Your Bank Brochures in Marketing for Banks

As one of the most traditional forms of bank marketing, everyone knows that the point of a bank brochure is to offer more information about a product or service. But what you may not know is that how you use your bank brochures is just as important as having readable content and an eye-catching design. Check out four ways to use your brochures for greater bank marketing success.

Point-of-Sale When a customer opens a new account or starts a new service, a bank brochure should be given to them to explain the product/service they just signed up for. While you will explain the product/service to the customer when they are there, having a brochure to take home is a useful reference when they have questions or need to review what they’ve signed up for.

Response Response brochures should be sent to customers who request more information about one of your bank’s specific products or services. As a bank marketing piece, these brochures can have an impact on whether or not interested customers choose a product/service from your bank. Provide information related to the inquiry, along with other relevant information and instructions on how to get more information or how to sign up for the product or service.

Direct Marketing A direct marketing bank brochure can be sent out as part of a direct mail campaign to provide information and motivate recipients to request more information or sign up for a product or service at your bank. Be sure to match the design and feel of your other direct mail pieces in the campaign, even if that means ordering new brochures. These brochures can be targeted to a certain demographic using a specific mail list or can be sent to an entire neighborhood, depending on your bank marketing goals.

Account Management Support When your account managers are working with prospects to turn them into customers, a bank brochure is a useful tool to have on hand. This type of brochure should provide general information on your bank’s products and services as well as information that has been discussed in conversations with the customer and the account manager’s business card.
Brochures are a staple of bank marketing practices because they are convenient and can be used to promote just about anything. Provide your bank brochures to customers at the right times and tailor your content for each situation to improve the impact they have on your marketing goals.

About image.works

Since 1995, image.works’ innovative marketing materials have been helping financial institutions and healthcare organizations across the country build their brand and enhance their success. With products ranging from newsletters and annual reports to direct mail pieces, brochures and more, image.works consistently produces big-time results while providing all the personal attention of a small company. Experience the image.works difference today by calling 800.777.1663 or exploring www.imageworksdirect.com.

What to Include in Your Credit Union Annual Report

If you’ve ever created a credit union annual report, you know it entails an ample amount of time, money and stress. So why not put all your effort to extra beneficial use and treat your annual report as a practical credit union marketing tool, drawing something back to your credit union in return?

Customarily, credit union annual reports include such content as financial details, balance sheets and chairperson’s reports. But if you view your annual report as a part of your credit union’s overall marketing plan, you’ll find ways that your content can be presented in a more useful and enlightening manner and elements can be included that can enhance the marketing impact of your credit union annual report. After all, whoever reads your report will consider it a representation of your credit union and will likely form opinions about your financial institution based on what is conveyed in your report.

Boost the marketing power of your credit union annual report with any of the following elements:

• Specific statements of your goals or vision. An expression of your credit union’s vision should be clearly stated and woven into various articles and letters in your report. Keep your statements positive and easy to understand so people get a clear picture of your passion and vision.

• Summaries of your credit union’s successes and achievements. Your credit union annual report should include not only who you are, but also what you have done over the past year. Presenting what you’ve done and how your credit union has achieved its goals portrays your credit union as an ambitious, go-getting organization that successfully puts its plans into action. Additionally, if people see their money and support being used in beneficial ways, they will be more likely to continue doing so in the future.

• Overview of community involvement, charitable giving and support. People respect and appreciate when any organization gives back to the community in which they live, work and raise their families. So if your credit union or employees donated money, time or services to the community, be sure to explain it in your annual report. Your generosity won’t go unnoticed!

• Case studies or member testimonials. Case studies and testimonials that exhibit positive results of your credit union’s service are helpful in demonstrating the outcomes of your efforts, and they also show the warmer side of your financial institution.

• Future plans. Including an announcement of your credit union’s future plans shows you’re a forward-looking financial institution with a vision toward future success. These initiates could be included in the president’s or chairperson’s report.

• Names of board and committee members, donors, sponsors, supporters, helpers, etc. These people deserve to be recognized in your credit union annual report. Listing their names – or better yet, thanking them – shows that you value every one of them and the contributions they made.

• Photos. People love putting faces to names so try to include pictures whenever possible. Make sure the photos you plan to use are of high quality, or hire a professional photographer to take new ones.

• Contact information. Help people get in touch with your credit union by including all of your contact information such as address, phone number, fax number, website and email address. These details can be presented on the back cover of your report.

Clearly, marketing for credit unions through informative, inspiring annual reports is a no-brainer. With a few additions and adjustments, your credit union annual report can become more than a mere financial summary, transforming into a useful tool that acts as a supplement to your existing marketing materials, tells a narrative about your credit union and its vision, and proves to readers that you deserve their trust and support.

About image.works

Since 1995, image.works’ innovative marketing materials have been helping financial institutions and healthcare organizations across the country build their brand and enhance their success. With products ranging from newsletters and annual reports to direct mail pieces, brochures and more, image.works consistently produces big-time results while providing all the personal attention of a small company. Experience the image.works difference today by calling 800.777.1663 or exploring www.imageworksdirect.com.

Credit Union Marketing Made Easy

If you work in credit union marketing – or any kind of marketing, for that matter – you’ve no doubt heard the argument that marketing is an art rather than a science. After all, there’s certainly no foolproof, straightforward formula one can follow to guarantee a campaign’s success. Nor is there any accurate predictor to truly gauge how an audience will respond to a marketing initiative or advertisement. And even when a marketing campaign does achieve success, oftentimes there’s no one who can really explain why – or what – made it work. Instead, people refer vaguely to “luck” or simply “being in the right place at the right time.”


Because of these kinds of attitudes, marketing has gradually taken on a somewhat magical, mystical quality. And so-called marketing experts (those who have experienced repeated success) are viewed as having almost supernatural powers. The good news, though, is that while it’s true marketing doesn’t come with a formula – there are some easy-to-follow guidelines that can at least point your credit union marketing campaign in the right direction. Just follow the tips below!

#1: Be consistent with your brand identity.
Obviously, your credit union’s logo should be on every piece you create, but keep in mind your brand identity extends far beyond just your logo. Work on creating a consistent set of design elements you can use on all your credit union marketing pieces to make them even more instantly recognizable. And don’t worry about becoming locked in to a certain look or feel, because portraying a consistent image is actually one of the best things you can do to make your credit union marketing pieces memorable for audiences.

#2: Provide an incentive.
Even the world’s most powerful, persuasive, well-written call-to-action can’t generate response rates as successfully as an enticing giveaway. Use this to your advantage when planning your next credit union marketing campaign. Whether you give out small gifts to each responding member – like a $5 Target® or Starbucks® gift card – or offer entry into a grand prize drawing for cash or an iPad®, you’ll find incentives can serve as a powerful motivator for your members.

#3: Joke around.
Don’t have a single funny bone in your body? Don’t worry. Your credit union marketing pieces don’t necessarily have to be laugh-out-loud funny to elicit the benefits of this trick. Instead, think of it as going for a lighthearted approach. Many people associate financial institutions with being uptight or even a little bit snooty, so chances are good that audiences will appreciate your efforts to instead market yourself as more of a helpful financial pal or partner. Plus, putting people in a positive mood when they view your marketing materials doesn’t hurt either!
So go ahead – use these top three tips on your next campaign and experience credit union marketing made easy!

About image.works

Since 1995, image.works’ innovative marketing materials have been helping financial institutions and healthcare organizations across the country build their brand and enhance their success. With products ranging from newsletters and annual reports to direct mail pieces, brochures and more, image.works consistently produces big-time results while providing all the personal attention of a small company. Experience the image.works difference today by calling 800.777.1663 or exploring www.imageworksdirect.com.

Five Branding Strategies for Credit Union Branding

As a credit union marketer, your goals are simple: You want to draw more members to your credit union; you want your existing members to be more loyal; and when members need a loan, you want them to come to your credit union first. So what’s the secret to achieving these universal goals? Even more importantly, what can you do to overcome obvious obstacles – such as a competing financial institution that provides lower loan rates and fewer fees than what your credit union offers?

The answer is simple: It all comes down to your branding strategies. Proper credit union branding can set you apart from the competition and drive loyalty and growth. To ensure your branding strategies generate success, just follow the tips below!

#1: Think long and hard about what you want your brand to convey.
Before you do anything else with your credit union branding, first consider the following: How will your brand tie in with your overall mission as a financial institution? What kind of members have you attracted in the past? What kind of members do you want to attract? And what, specifically, can you provide these members that the competition can’t? For instance, do you specialize in convenience – or maybe cutting-edge services? Figure out precisely what products, features, feelings and benefits exemplify your credit union, and develop a brand that reflects those attributes.

#2: Incorporate your brand in everything you do.
Solidifying your brand takes a lot more than simply slapping a logo on all your marketing materials. Your brand should, in fact, influence every single aspect of your business. The way employees interact with members, for instance, should be dictated by your brand – as should the tone of voice used in marketing materials, the design elements portrayed on any printed pieces and even the general atmosphere of your branches. You can never think too broadly when it comes to your branding strategies!

#3: Bring emotions into the equation.
Is your credit union branding all about old-school traditionalism? Or maybe you’re more focused on conveying a sense of youthful optimism? Whatever kind of emotion it is you want your brand to promote, use that emotional connection to your advantage. The trick behind successful branding strategies is to make your audience feel something on a deeper level. So don’t just think logically – think emotionally!

#4: Thank members who show brand loyalty. There’s a reason the thank-you note has never gone out of style. The simple fact of the matter is, people appreciate being appreciated – so find a way to communicate to your loyal members that you recognize and value their patronage. Whether you go all out with a giveaway or keep it simple with a quick phone call or note, chances are your efforts to reward members for their loyalty will likely make them even more loyal to your credit union in the future.

#5: Be consistent – but also remember that flexibility is key. This tip may sound like it’s offering conflicting advice, but actually a healthy mix of consistency and flexibility is just the trick to keeping your credit union branding both memorable and current. While your underlying brand values should always remain constant, allow enough flexibility in your branding strategies so that you can continue to convey those brand values in new and innovative ways. If you’re all about convenience, for example, make sure you stick with this brand value – but be flexible enough to transition your marketing efforts to focus less on branch and drive-through locations and more on mobile and online banking as such advancements are made.

Now that you know the basics, get started on your credit union branding strategies today!

About image.works

Since 1995, image.works’ innovative marketing materials have been helping financial institutions and healthcare organizations across the country build their brand and enhance their success. With products ranging from newsletters and annual reports to direct mail pieces, brochures and more, image.works consistently produces big-time results while providing all the personal attention of a small company. Experience the image.works difference today by calling 800.777.1663 or exploring www.imageworksdirect.com.