Some of the most profound things you
can do to demonstrate your dedication to your client families may also be some
of the smallest. A thoughtful keepsake
such as a holiday remembrance ornament will go far in establishing yours as a
thoughtful funeral home, while promoting referrals among the community you
serve.
As
a funeral home professional, you hold a unique responsibility for organizing a
significant event. In spite of the many
value added services and products available to offer your client families,
there is always the feeling that you can do more to promote your business. With the abundance of sophisticated
technological-based products to explore, it may be easy to overlook the simple
tried and true items that can deliver a comforting impact – AND serve as
important business builders. A truly
meaningful item is a personalized keepsake holiday or remembrance
ornament.
A
small gift like a remembrance ornament is the perfect element to include in the
scope of the other services you provide.
Uncomplicated templates assist you in personalizing text - name of the
deceased, birth and death dates and any other text your client families desire. Printed on your own in-house printers, simply
apply the adhesive label to a beautiful hand-blown glass ornament. The result is an elegant remembrance ornament
that continues the legacy of the deceased and is sure to receive premiere
placement on the Christmas tree. Packed
in a tasteful gift box, it’s a perfect and unexpected keepsake that your client
families will cherish. Year after year, your friendly service will be
remembered as the ornament is noticed by your client families as well as others
admiring the tree. Word of mouth is the
best source of marketing and an ornament will generate conversation about who
gifted it.
How
you present the remembrance ornament is your choice. Some funeral home professionals include it as
a staple item during pre-planning or after-care services, while others use it
as the cornerstone of a holiday programs for your client community. The first holiday season without their loved
one is particularly difficult for most people.
Consider hosting an event for those client families you have served
throughout the year, hanging a personalized remembrance ornament from the tree
in your funeral home. They will be
certain to be touched by the tender gesture.
In addition, the event is an excellent opportunity for families to come
together and provide comfort and reassurance to one another during the holiday
season.
Regardless
of whether you simply gift the remembrance ornament at the time of service,
send as a gift during the holidays, or host an event to join the bereaved
community together, you can be sure it will deliver the message of your caring
service year after year.
Frazer Consultants primary
products and services include interactive funeral home website design, funeral
tribute video software, funeral webcasting, funeral candles, funeral keepsakes,
funeral register books, personalized funeral stationery, temporary grave
markers and funeral holiday remembrance ornaments. For more information, please visit http://www.frazerconsultants.com or
call 866-372-9372.
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